SEAL Leadership Development and Certification Program

Seeking Excellence as Leaders

The Next Cohort Starts March 16th. Space is Limited. Deadline to sign up is March 13th.

Change the way you lead, change the way you live. At WFCA, we believe that great leaders don’t just appear—they’re shaped by intentional development, mentorship, and collaboration. Whether you’re a seasoned professional or just starting your leadership journey, our mission is to equip you with the tools, inspiration, and community to thrive.

  • What struck me was the focus on emotional intelligence:

    self-awareness, self-management, social awareness and relationship management. The things that sometimes don’t come naturally and can be tough to teach.
    Tanja Kern
    Associate Publisher and Editorial Director, FLOOR Trends and Installation

What Does Excellence in Leadership Look Like?

Excellence in leadership is about bringing out the best in yourself and others. It’s about setting a bold vision, fostering a culture of accountability, and inspiring teams to navigate challenges with confidence and integrity. Through our programming and community-based resources, we aim to nurture leaders who:

  • Model Core Values: Leaders who demonstrate respect, empathy, and ethical decision-making.
  • Empower Others: Creating an environment where teammates, peers, and communities feel valued and heard.
  • .Adapt and Innovate: Embracing change and continuous learning to stay relevant in a rapidly evolving world.
  • Build Authentic Relationships: Cultivating trust through open dialogue, collaboration, and genuine care for others.

Space is limited. Click here to register.

WFCA Premium Plus members receive a 10% discount. Upgrade your membership or join now.

Ready to Elevate Your Leadership?
We offer a hands-on approach that goes beyond theory. Whether you’re seeking to refine your existing leadership style or step into a leadership role for the first time, our resources and network are here to support your journey.

Led by Randy Gravitt, Mark Miller, and Scott Humphrey, the SEAL Leadership Academy covers over 50 modules focused on building your leadership skills and enhancing your business. Commit to setting yourself apart as a leader and become certified through this program. The WFCA has partnered with Lead Every Day to create a leadership development and certification program.

  • Practical Workshops: Learn proven strategies and skills through interactive sessions led by experienced mentors.
  • Mentorship & Networking: Connect with fellow professionals and seasoned leaders who share a passion for growth.
  • Online Resources: Access articles, videos, and assessment tools that cater to various leadership styles and challenges.

WFCA Premium Plus members receive a 10% discount. Upgrade your membership or join now.

Accessible Pricing: Open to individuals at $299 annually or 12 monthly payments of $29, and companies can engage up to ten employees for $999 annually, ensuring leadership development is within reach for all scales of the flooring industry.

Four-Month, Self-Paced Educational Journey: A structured yet flexible learning experience designed to accommodate the busy schedules of professionals, promoting deep learning and significant personal growth. Though this content is self-paced, the four-month time frame is designed to optimize the experience and maximize the benefit of the follow-up and coaching portions. Even though this course only runs over four months, you will have continued access to the content for a full year.

Engaging Curriculum with Personal Coaching: Over 50 carefully curated modules, enhanced by weekly text interactions and monthly personal coaching sessions via Zoom, facilitate a hands-on learning environment under the guidance of experienced leaders. Each of the video modules and daily application will require approximately 10 minutes of time. This program is designed to complement a busy schedule.

Expert-Led Curriculum: Learn from the profound insights and experiences of Randy Gravitt and Mark Miller, contributors to and authors of over a dozen leadership books. Their backgrounds guarantee a rich, impactful learning experience.

Leadership Certification: While certification is not necessary, participants have the opportunity to earn a comprehensive professional leadership leadership certification, symbolizing their commitment and achievement in leadership excellence. Certification requirements involve commenting on your takeaways for each of the video segments as you move through the program. Please inquire about complete requirements at the beginning of the program if you wish to achieve certification.

Accessible Pricing: Open to individuals at $299 annually or 12 monthly payments of $29, and companies can engage up to ten employees for $999 annually, ensuring leadership development is within reach for all scales of the flooring industry.

Continued Access: When you are registered, you will receive login credentials. These credentials will give you access to the content for a full year.